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ECHL grants Worcester Pro Hockey franchise
Official team name and logo revealed
Mascot TRAX introduced
Worcester Railers HC
becomes ECHL affiliate
of the New York Islanders
First Worcester Railers HC game played at the DCU Center.
12,135 fans attended the
Railers host first ever Kelly Cup playoff game played in Massachusetts
Showcase your brand. Drive business. Support
We are proud to partner with more than 150 businesses across the region and country. Railers partners span across all industries, from banking and health care, to craft beer and hospitality!
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Worcester Railers HC Foundation is a 501(c)3 organization created to support youth and families throughout the Greater Worcester Region. Established in 2016, Railers HC Foundation aims to provide access to sports and art programing. Since its inception, the organization has donated more than $1 million cash and has partnered with over 600 local community organizations.
The full-color dasher board signs offer the ultimate in name recognition as fans are focused on the action being played around the sign for the entire Railers game. Sizes: 30" x 12' or 30" x 6'.
Artwork for dasher board to be mutually agreed upon. Dasher board must have a white background.
Receive double-sided premier signage on the glass behind the player benches or penalty boxes. The placement of bench signage offers high exposure from photos, fan experiences, and in-game videoboard shots.
The digital halo/lower ring of the center hung digital videoboard is used to display the score and game clock for all fans in the arena bowl to see. For all regular season home games, sponsor will receive:
All regular season home games will be broadcast live. Sponsor will receive:
Advertise or include a special offer in a Railers email newsletters to members. Ad dimensions 151x151 or 1:1. Ad will link to sponsor website.
Advertise or include a special offer in a Railers text sent through Vozzi. 96 characters max. Text includes link that will direct recipients to landing page.
Be a part of the game with a unique in-game asset! Brand the ice crew jerseys, directly introduce your brand to our fan base with integrated videoboard texting prompts, host an on-ice intermission contest, drop coupons from the blimp, encourage fans to hit your target during Chuck-A-Puck, toss branded t-shirts into the crowd, and so much more!
Be the presenting sponsor of a Railers home game! Bring a theme night to life with your branding on a giveaway item and get maximum exposure through in-game activations! Sponsorship includes:
During the second intermission or post-game, fans will chuck foam pucks onto the ice at different targets in hopes of winning a prize from your organization! Sponsorship includes:
Interacting with fans on the concourse is the perfect way to promote your organization, hand out information, and collect leads. Includes a table, black tablecloth, two chairs, and high-traffic location on the concourse.
Be the sponsor of an on-ice intermission contest! The winning contestant will receive a prize provided by sponsor.
Includes two (2) PA announcements and logo on videoboard during the contest.
Be a part of the in-game excitement by tossing t-shirts during intermissions of select Railers HC home games! Each toss includes:
Mesmerized Railers fans watch the blimp fly around the arena during intermission and anxiously await coupon drops!
The Railers are very active in the community, especially during the off-season. During the summer, TRAX makes countless appearances at schools, camps, festivals and more! Be a part of our community efforts as a participating sponsor of our Summer Series!
The Railers HC Kids Club is made up of our youngest fan base! Members gain access to VIP experiences, complimentary tickets, giveaways, an exclusive member t-shirt and credential, and more! Sponsorship opportunities include:
Cheer on the Railers from the stands with flexible season ticket packages that fit your needs. We can't wait to see you at a game!
Full Season Membership: One full season membership includes the same seat to every Railers HC home game.
Full Season Flex: One full season flex membership includes 40 flex vouchers to be used in any combination to any Railers HC home game.
Plan your next company party, business meeting or special night at a Railers HC game! Book a corporate group outing and your guests will feel like VIPs with luxury seating in our hospitality suites or make it a party in our VIP lounge, the Railyard.
Enjoy private restrooms and a private space to mix, mingle, and make memories. Food and beverage services are available through the DCU Center to make your night complete.
|Suite B||16-22||Arena bowl, top of Sec. 101|
|Suite F||36||Arena bowl, top of Sec. 122|
|Railyard||75-100||Off concourse, outside Sec. 119|
The DCU Center in Worcester, MA has been recognized as the premier gathering destination to experience entertainment, sporting events and public and private functions.
The arena showcases highly esteemed shows including Disney On Ice, Monster Trucks, Cirque du Soleil, and the Harlem Globetrotters. The DCU Center also hosts a variety of sporting events including NCAA Hockey, college basketball, Professional Bull Riders, MIAA High School Basketball Championships, and is the home of the Massachusetts Pirates (arena football) and Worcester Railers HC (ECHL hockey).
The facility includes a state-of-the-art convention center that features panoramic views of downtown Worcester and boasts more than 100,000 sq. ft. of exhibit space.
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Be visible during all arena events with a 18" x 6' sign in the arena bowl! Located next to section numbers for prime visibility. Logo must be white.
Showcase your brand on a 30" x 40" backlit sign in the arena bowl to be displayed during all arena events. Located in corner next to section numbers for prime visibility. Artwork for sign to be mutually agreed upon.
Showcase your brand on a back-lit concourse diorama measuring approximately 62” wide x 48” high. Concourse dioramas are visible to patrons walking the arena concourse during all DCU Center arena events.
Showcase your brand on a back-lit pavilion diorama measuring approximately 120” wide x 72” high. Pavilion dioramas are located in the arena lobby for prime visibility to all patrons entering the building for all DCU Center arena events.
Take over the entire side of an overhead showcase board on the DCU Center arena concourse. Fully illuminated back-lit transparency locations prominently display your company logo and message for all DCU Center arena events.
Highlight your brand in a BIG way!
Opportunities include oversized-wall murals, branded activation space, and naming rights to prominent venue assets. Our team will work with you to bring your vision to life!
Run messaging on the two digital HD arena ribbon boards lining the east and west side of the arena bowl (dimensions 3360x56) and/or the videoboard (dimensions 448x256) during the in and out of all DCU Center arena events. Digital artwork to be mutually agreed upon and can be changed throughout the year.
Run digital messaging on the outdoor DCU Center marquees!
Arena Marquee: Double-sided digital sign located to the left of the Fallon Health Pavilion at the intersection of Foster St. & Major Taylor Blvd. Artwork dimensions 198x286.
Convention Center Marquee: Three digital signs located on the right side of the convention center at the intersection of Major Taylor Blvd. & MLK Jr. Blvd.
Artwork dimensions 176x80.
Three fixed, back-lit signs located on the right side of the convention center at the intersection of Major Taylor Blvd. & MLK Jr. Blvd. Prime visibility to cars coming off Route 290.
In photos: 104.5 XLO & 98.9 Nash Icon signs, plus 100 FM The Pike on the third panel facing Commercial Street.
The Fidelity Bank Worcester Ice Center is a twin-rink, state-of-the-art recreational facility. Ice time is divided between youth hockey, figure skating, learn to skate programs, professional hockey practices, public skating, sports camps, training programs, and adult league play.
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Full-color, in-ice logo signage is advertising on the playing surface that captures the attention of fans in attendance.
Gather exposure from youth hockey, Railers community programing, figure skating, adult leagues, and more.
Be part of the on-ice action with a Zamboni wrap! Cover the Zamboni top-to-bottom in a full-color design that showcases your brand.