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Generic HVW Sales Deck for Website
History & Affiliation
Corporate Partners
By the Numbers
Community First Organization
Continue to Branding Elements
Generic HVW Sales Deck for Website
History & Affiliation
February 2016
ECHL grants Worcester Pro Hockey franchise
April 2016
Official team name and logo revealed
July 2016
Mascot TRAX introduced
April 2017
Worcester Railers HC
becomes ECHL affiliate
of the New York Islanders
October 2017
First Worcester Railers HC game played at the DCU Center.
12,135 fans attended the
inaugural game
April 2018
Railers host first ever Kelly Cup playoff game played in Massachusetts
Corporate Partners
Showcase your brand. Drive business. Support
your community!
We are proud to partner with more than 150 businesses across the region and country. Railers partners span across all industries, from banking and health care, to craft beer and hospitality!
By the Numbers
(Infographic to be Added Here)
Community First Organization
Worcester Railers HC Foundation is a 501(c)3 organization created to support youth and families throughout the Greater Worcester Region. Established in 2016, Railers HC Foundation aims to provide access to sports and art programing. Since its inception, the organization has donated more than $1 million cash and has partnered with over 600 local community organizations.
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Back to About the Railers
Dasher Board
In-Ice Logos
Glass Max & Goalie Banner Signage
Player Benches & Penalty Box
Scoreboard Halo Logo
Digital Ribbon Boards
In-Game Commercial
Zamboni
Radio Advertisments
Email & SMS Marketing
Continue to Experiential Advertising
Generic HVW Sales Deck for Website
Dasher Board
The full-color dasher board signs offer the ultimate in name recognition as fans are focused on the action being played around the sign for the entire Railers game. Sizes: 30" x 12' or 30" x 6'.
Artwork for dasher board to be mutually agreed upon. Dasher board must have a white background.
Glass Max & Goalie Banner Signage
Gather exposure with premier signage on the rink-ends behind the goalie.
Glass Max Signage
Rink wraps are window graphics applied to each panel of the glass that surrounds the playing surface. At approximately 6-8" tall, rink wraps are tall enough to make a big impact without blocking the view of fans behind them.
Goalie banner SIGNAGE
Goalie banner signage is vinyl signage displayed in the two corners behind the glass on each side of the goal. It offers incredible exposure from goal-scoring action shots.
Player Benches &
Penalty Box
Receive double-sided premier signage on the glass behind the player benches or penalty boxes. The placement of bench signage offers high exposure from photos, fan experiences, and in-game videoboard shots.
Penalty Box
Player Benches
Scoreboard Halo Logo
The digital halo/lower ring of the center hung digital videoboard is used to display the score and game clock for all fans in the arena bowl to see. For all regular season home games, sponsor will receive:
- Digital logo in four (4) places on the lower ring (one on each side).
- Logos visible during the entire game except when there is a penalty.
In-Game Commercial
Have your :15-:30 commercial played on the videoboard in front of thousands of fans during a Railers home game.
Zamboni
Be part of the on-ice action with a Zamboni wrap! Cover the Zamboni top-to-bottom in a full-color design that showcases your brand.
Radio Advertisments
All regular season games will be broadcast live on radio on 98.9 NASH ICON and streamed lived on nashicon989.com and FloSports, the ECHL's subscription sports broadcaster and streaming service (with link to stream on RailersHC.com). Sponsor will receive:
- One (1) :30 second advertisement during the broadcast.
- Sponsor will be responsible for copy/ production of ad.
Email & SMS Marketing
EMAIL BLASTS
Advertise or include a special offer in a Railers email newsletters to members. Ad dimensions 151x151 or 1:1. Ad will link to sponsor website.
TEXT OFFER
Advertise or include a special offer in a Railers text sent through Vozzi. 96 characters max. Text includes link that will direct recipients to landing page.
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Back to Branding Elements
In-Game Activation
Game Sponsorship
Chuck-A-Puck
Concourse Table
Intermission Contest
T-Shirt Toss
Blimp Drop
Summer Series
Kids Club
Mascot Appearances
Continue to Tickets & Hospitality
Generic HVW Sales Deck for Website
In-Game Activation
Be a part of the game with a unique in-game asset! Brand the ice crew jerseys, directly introduce your brand to our fan base with integrated videoboard texting prompts, host an on-ice intermission contest, drop coupons from the blimp, encourage fans to hit your target during Chuck-A-Puck, toss branded t-shirts into the crowd, and so much more!
Game Sponsorship
Be the presenting sponsor of a Railers home game! Bring a theme night to life with your branding on a giveaway item and get maximum exposure through in-game activations! Sponsorship includes:
- Participation in ceremonial puck drop.
- Special welcome on the videoboard.
- :30 commercial to be played in-game.
- Opportunity to table on the concourse.
- Inclusion in all advertising for the game including print, radio, website, email blast & social media.
- Two (2) PA announcements with logo on videoboard recognizing the presenting sponsorship.
Chuck-A-Puck
During the second intermission or post-game, fans will chuck foam pucks onto the ice at different targets in hopes of winning a prize from your organization! Sponsorship includes:
- PA announcement recognizing sponsor participation.
- Full-color logo on large vinyl target to be placed on the ice for all fans in arena to see.
- Branding at concourse table(s) where Chuck-A-Pucks are sold.
- Presenting sponsorship includes grand-prize target at center ice and opportunity to brand pucks.
Concourse Table
Interacting with fans on the concourse is the perfect way to promote your organization, hand out information, and collect leads. Includes a table, black tablecloth, two chairs, and high-traffic location on the concourse.
Intermission Contest
Be the sponsor of an on-ice intermission contest! The winning contestant will receive a prize provided by sponsor.
Includes two (2) PA announcements and logo on videoboard during the contest.
T-Shirt Toss
Be a part of the in-game excitement by tossing t-shirts during intermissions of select Railers HC home games! Each toss includes:
- One (1) PA announcement recognizing the sponsor.
- Logo on the videoboard during the t-shirt toss.
- Sponsor is responsible for providing the t-shirts. T-shirts must be cobranded. Minimum of 20 t-shirts needed per toss.
Blimp Drop
Mesmerized Railers fans watch the blimp fly around the arena during intermission and anxiously await coupon drops!
Summer Series
The Railers are very active in the community, especially during the off-season. During the summer, TRAX makes countless appearances at schools, camps, festivals and more! Be a part of our community efforts as a participating sponsor of our Summer Series!
- Logo included on all Summer Series signage.
- Opportunity to hand out co-branded giveaways at events.
- Inclusion in all web stories, email blasts, and social media related to Summer Series initiatives.
Kids Club
The Railers HC Kids Club is made up of our youngest fan base! Members gain access to VIP experiences, complimentary tickets, giveaways, an exclusive member t-shirt and credential, and more! Sponsorship opportunities include:
- Inclusion in email blasts and web stories related to Kids Club.
- Signage at Kids Club concourse table.
- Opportunity to distribute giveaways at Kids Club concourse table.
- Opportunity to provide Kids Club members with a sign-up gift.
- Other opportunities to be mutually agreed upon.
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Generic HVW Sales Deck for Website
SEASON MembershipS
Cheer on the Railers from the stands with flexible season ticket packages that fit your needs. We can't wait to see you at a game!
Full Season Membership: One full season membership includes the same seat to every Railers HC home game.
Full Season Flex: One full season flex membership includes 40 flex vouchers to be used in any combination to any Railers HC home game.
Suites & Function Space
Plan your next company party, business meeting or special night at a Railers HC game! Book a corporate group outing and your guests will feel like VIPs with luxury seating in our hospitality suites or make it a party in our VIP lounge, the Railyard.
Enjoy private restrooms and a private space to mix, mingle, and make memories. Food and beverage services are available through the DCU Center to make your night complete.
| Space | Capacity | Location |
| Suite B | 16-22 | Arena bowl, top of Sec. 101 |
| Suite F | 36 | Arena bowl, top of Sec. 122 |
| Railyard | 75-100 | Off concourse, outside Sec. 119 |
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Back to Tickets & Hospitality
About the DCU Center
By The Numbers
Arena Bowl Signage
Backlit Arena Bowl Sign
Concourse Diorama
Pavilion Diorama
Overhead Concourse Signage
Custom Branding
Video & Ribbon Board Advertisments
Digital Marquees
Fixed Convention Center Marquee
Continue to Worcester Ice Center
Generic HVW Sales Deck for Website
About the
DCU Center
The DCU Center in Worcester, MA has been recognized as the premier gathering destination to experience entertainment, sporting events and public and private functions.
The arena showcases highly esteemed shows including Disney On Ice, Monster Trucks, Cirque du Soleil, and the Harlem Globetrotters. The DCU Center also hosts a variety of sporting events including NCAA Hockey, college basketball, Professional Bull Riders, MIAA High School Basketball Championships, and is the home of the Massachusetts Pirates (arena football) and Worcester Railers HC (ECHL hockey).
The facility includes a state-of-the-art convention center that features panoramic views of downtown Worcester and boasts more than 100,000 sq. ft. of exhibit space.
By The Numbers
(Infographic to be Added Here)
ARENA BOWL Signage
Be visible during all arena events with a 18" x 6' sign in the arena bowl! Located next to section numbers for prime visibility. Logo must be white.
Backlit Arena Bowl Sign
Showcase your brand on a 30" x 40" backlit sign in the arena bowl to be displayed during all arena events. Located in corner next to section numbers for prime visibility. Artwork for sign to be mutually agreed upon.
Concourse Diorama
Showcase your brand on a back-lit concourse diorama measuring approximately 62” wide x 48” high. Concourse dioramas are visible to patrons walking the arena concourse during all DCU Center arena events.
Pavilion Diorama
Showcase your brand on a back-lit pavilion diorama measuring approximately 120” wide x 72” high. Pavilion dioramas are located in the arena lobby for prime visibility to all patrons entering the building for all DCU Center arena events.
OVERHEAD CONCOURSE
Signage
Take over the entire side of an overhead showcase board on the DCU Center arena concourse. Fully illuminated back-lit transparency locations prominently display your company logo and message for all DCU Center arena events.
Custom branding
Highlight your brand in a BIG way!
Opportunities include oversized-wall murals, branded activation space, and naming rights to prominent venue assets. Our team will work with you to bring your vision to life!
Video & Ribbon Board Advertisements
Run messaging on the two digital HD arena ribbon boards lining the east and west side of the arena bowl (dimensions 3360x56) and/or the videoboard (dimensions 448x256) during the in and out of all DCU Center arena events. Digital artwork to be mutually agreed upon and can be changed throughout the year.
Digital Marquees
Run digital messaging on the outdoor DCU Center marquees!
Arena Marquee: Double-sided digital sign located to the left of the Fallon Health Pavilion at the intersection of Foster St. & Major Taylor Blvd. Artwork dimensions 198x286.
Convention Center Marquee: Three digital signs located on the right side of the convention center at the intersection of Major Taylor Blvd. & MLK Jr. Blvd.
Artwork dimensions 176x80.
Fixed Convention Center Marquee
Three fixed, back-lit signs located on the right side of the convention center at the intersection of Major Taylor Blvd. & MLK Jr. Blvd. Prime visibility to cars coming off Route 290.
In photos: 104.5 XLO & 98.9 Nash Icon signs, plus 100 FM The Pike on the third panel facing Commercial Street.
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Back to DCU Center
About the Worcester Ice Center
By the Numbers
Dasher Boards
Rink Banners
Digital Advertising
In-Ice Logos
Zamboni
Lobby Branding & Wall Murals
Continue to Contact
Generic HVW Sales Deck for Website
About the
Ice Center
The Fidelity Bank Worcester Ice Center is a twin-rink, state-of-the-art recreational facility. Ice time is divided between youth hockey, figure skating, learn to skate programs, professional hockey practices, public skating, sports camps, training programs, and adult league play.
tenant space
- True North Performance Training
- Reliant Medical Group
- Bay State Brewing Company
- Profilers Edge
- Rail Shop
Core User Groups
- Worcester Railers HC (Pro Hockey)
- Junior Railers HC (Club Hockey)
- Worcester White Hawks (Club Hockey)
- Worcester Academy (High School)
- St. Paul Diocesan (High School)
- Worcester State University (College)
- WPI (College)
- Assumption University (College)
By the Numbers
Visitors, Demographics
(Infographic to be Added Here)
rink Banners
Showcase your brand in front of fans and players alike on a 9' x 7' banner displayed above the benches! Opportunity to place a banner in each rink.
In-Ice Logos
Full-color, in-ice logo signage is advertising on the playing surface that captures the attention of fans in attendance.
Gather exposure from youth hockey, Railers community programing, figure skating, adult leagues, and more.
Zamboni
Be part of the on-ice action with a Zamboni wrap! Cover the Zamboni top-to-bottom in a full-color design that showcases your brand.
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Generic HVW Sales Deck for Website
Contact
Stephanie Ramey
President
(774) 386-2259
Jacqueline Avola
Director of Sponsorship Activation & Game Operations
(508) 365-1767
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